Adam Driver Turns into a Horse Boy—Neigh, a Horse Man
Within the accompanying industrial, a shirtless Driver bounds down a seashore alongside a very stunning horse earlier than diving headfirst into the surf sporting solely a pair of slim trousers, which has grow to be one thing of a uniform for him. Underwater, he strides up alongside the horse, as their limbs, equine and human alike, flail within the brackish sea. They seemingly make it again ashore, and within the closing shot, a backlit Driver stands in opposition to the sundown, one with the horse—a centaur, able to promote you some perfume. (Lest we neglect, Burberry’s old-school brand is a horse rider carrying a protect, and the scent’s angular bottle, the model stated in an announcement, “is an summary reinterpretation of a horse’s hoof.”) Bear in mind these 2007 promo photographs from when Daniel Radcliffe was in Equus? It’s not not like that.
Footage from the marketing campaign made the rounds on Twitter—actually, virtually too handily—by means of a fan account referred to as The Adam Driver Information, who captioned the clip with a lyric from the FKA twigs track “Two Weeks,” which is featured within the video: “I quench that thirst.” (Twigs can also be a face for the brand.) Sadly, as with inherited traits in genetics, thirst merely begets thirst.
However naturally, there’s better that means behind the sensually baffling clip. “The marketing campaign challenges the normal stereotypes of masculinity, bringing collectively horse and man, and creating a contemporary delusion,” says Burberry. “The highly effective imagery of a horse in opposition to the huge shoreline explores Riccardo Tisci’s codes of duality and the facility of the animal kingdom. Via the vivid metaphor of a person turning into a legendary creature within the highly effective sea, the marketing campaign illustrates the story of a person leaping into the unknown, overcoming struggles and remodeling into one thing new, whereas remaining true to himself.” And wouldn’t all of us like to rework into one thing new, whereas remaining true to ourselves?