Alliance Client Development snaps up minority stake in SuperOrdinary
THE DETAILS The fast-growing model administration and distribution firm that works with magnificence manufacturers seeking to enter the Chinese language market counts the likes of Drunk Elephant, The Bizarre, OUAI and Milk Make-up amongst its shoppers.
THE WHY? With China’s magnificence market anticipated to double in dimension over the following 5 years, the funding will allow SuperOrdinary to additional speed up the expansion of its portfolio of world magnificence manufacturers within the Chinese language market and discover suitable actions. Julian Steinberg, Managing Accomplice at ACG, explains, “When manufacturers look to pick out a companion for the Chinese language market, it’s crucial to discover a group that understands the market intricately, and that has sturdy brand-building DNA. Julian Reis and the SuperOrdinary staff have established themselves because the main companion high-growth magnificence manufacturers can belief to adapt their model for fulfillment within the Chinese language market.”