Australia Day advert marketing campaign comes with a hefty price ticket
The Morrison authorities has greater than tripled the quantity of funding it allocates to the Nationwide Australia Day Council, with most of it being spent on an advert marketing campaign.
The Morrison authorities has greater than tripled the quantity of funding it allocates to the Nationwide Australia Day Council over the previous monetary 12 months. Most of this extra funding has gone to creating an advert marketing campaign, ‘Story of Australia’, which promotes January 26 as a “day for all Australians”.
The council acquired a complete of $14.6 million from the division of Prime Minister and Cupboard in 2019-20 — an increase of greater than $10 million from the earlier 12 months.
Most of that funding went to the $10 million advert marketing campaign as a part of a overview of the Australia Day Council’s communications. The council wouldn’t say how a lot extra funding it is stumping as much as proceed the marketing campaign this 12 months.