“Shrink it and pink it.”
It was a phrase generally used to explain the previous method to creating golf footwear for girls.
“You’d take a males’s shoe and simply make it smaller and make it pink,” mentioned Thomas Dixon, Ecco’s product supervisor for golf and sport.
Lately, although, corporations have elevated their efforts to make merchandise catered to girls.
“Our girls’s line requires simply as a lot focus and sources through the analysis and growth course of that our world line does on the boys’s facet,” mentioned Keith Duffy, FootJoy’s senior product supervisor of golf footwear. “Our designers and builders are always touring the globe, staying in contact with the newest and biggest in girls’s footwear styling … in order that we’re providing a sexy line of product for the avid feminine participant.”
Ladies’s footwear at the moment are constructed on their very own lasts, offering a extra female match and form. And it’s frequent to seek out designs and supplies, from the higher
to the outsole, which might be used completely in girls’s types.
The FJ Leisure Ladies shoe has types that characteristic a tropical or Egyptian blue snake print. Adidas’ Pureboost XG shoe includes a CircleKnit higher that features colours comparable to actual coral and ash inexperienced. Puma’s Ignite Assertion shoe has a contemporary silhouette highlighted by an outsized padded tongue and heel.
And Nike, which a number of years in the past launched the Blazer high-top shoe made widespread by Michelle Wie, has continued its girls’s footwear success with the Lunar Empress 2, which includes a no-sew textile higher.
“We positively mess around extra with style and totally different appears, and take a bit extra dangers,” mentioned Valerie Kriegel, senior footwear designer at Adidas.
Information suggests that girls are gravitating extra towards spikeless footwear, predominantly due to consolation. Spikeless footwear are sometimes listed at cheaper price factors, and research present girls purchase as many as 3 times the quantity of footwear as males.
However that doesn’t imply there isn’t room for a high-performance, more-expensive girls’s shoe. Ecco’s BIOM Hybrid three Boa options the identical advantages as its male counterpart: premium traction, consolation and sturdiness.
Similar goes for the Nike Lunar Management Vapor 2, FJ Aspire Boa Ladies and Adipower Enhance Boa.
“It could be straightforward to go down a highway the place all you make are footwear beneath $100 which might be spikeless with a bit of little bit of style twist, and simply churn them out,” mentioned Masun Denison, world footwear director of Adidas Golf. “We’re very happy with the truth that we provide a product that LPGA gamers can put on.”
As Duffy mentioned: “On the finish of the day, these merchandise have to carry out.”
Lately, girls’s golf footwear are performing higher than ever. Gwk
(Observe: This story seems within the Could 2018 situation of Golfweek.)