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citymall funding: CityMall raises $22.5 million from Basic Catalyst, Jungle Ventures, others – NEWPAPER24

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citymall funding: CityMall raises $22.5 million from Basic Catalyst, Jungle Ventures, others

2021-06-22 05:49:08

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Mumbai: CityMall, an e-commerce platform targeted on smaller cities and cities, has raised $22.5 million as a part of its Collection B funding spherical led by enterprise capital corporations Basic Catalyst and Jungle Ventures. Current buyers Accel, Elevation Capital and WaterBridge Ventures additionally participated within the spherical.
Citymall has to this point raised $36.5 million to gas its progress and growth plans.

The startup will allocate the recent capital in direction of hiring, expertise and constructing a logistics community, together with warehouses and hubs. The corporate intends to strengthen its presence within the 40 cities it operates in and goals to increase its attain to 100 new cities within the coming months.

“As web penetration reaches smaller cities and communities, new and revolutionary social commerce fashions like CityMall have potential to supply shoppers higher shopping for experiences by proper assortment, worth factors, and assist whereas democratising entrepreneurship alternatives for tens of millions,” mentioned Alex Tran, associate at Basic Catalyst.
Based in 2019 by Angad Kikla and Naisheel Verdhan, CityMall targets shoppers in Tier II, III and IV cities in India. E-commerce startup DealShare is its competitor within the area.

The corporate’s choices embrace daily-use merchandise, similar to groceries and fast paced shopper items. It not too long ago added vogue, electronics, electrical home equipment, cosmetics and different classes. Demand on the platform is generated by group leaders from its cell app and WhatsApp.

Native influencers or group leaders have turn into a key a part of growth for e-commerce platforms focusing on Tier II and III cities. Startups on this area
are investing sources and cash to construct sturdy group leaders to drive gross sales.

“Social or group commerce is the following multi-billion-dollar web alternative in India,” mentioned Amit Anand, founding associate at Jungle Ventures. “Corporations like Citymall have the potential to not solely eclipse conventional e-commerce fashions but additionally develop extra virally and profitably.”

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