Coty drafts in Priyanka Chopra-Jonas to Max Issue function
THE DETAILS “What was most superb to me about being a Max Issue ambassador was the legacy. It began with film stars all of the superb girls that I’ve grown up seeing and to be a part of that was, you recognize, it’s fairly cool,” Chopra-Jones commented, by way of Max Issue’s Instagram account.
THE WHY? The transfer is a part of Coty’s wider progress technique. The US magnificence behemoth mentioned that its new buyer method focuses on empowering individuals by means of its merchandise and platform and Priyanka is a contemporary embodiment of this numerous Max Issue viewers and a champion of the empowerment that comes with transformation.