Eva Longoria Interview on Magnificence, Function Fashions and Philanthrophy
This yr, “Since you’re price it” is celebrating its fiftieth anniversary. Right here, the L’Oréal Paris ambassador offers her tackle why the slogan has develop into such a memorable, empowering mantra.
Sure model taglines and slogans make transient, fleeting appearances in our lives and shortly go away, by no means to be considered once more. After which there are the choose few that absolutely ingrain themselves into popular culture and are not possible to neglect. “Since you’re price it,” L’Oréal’s inarguably iconic phrase coined by a contract copywriter in 1971, sits very comfortably within the latter class.
This yr, “Since you’re price it” is celebrating its fiftieth anniversary. We chatted with one of many model’s A-list ambassadors, Eva Longoria, to get her tackle why the slogan has develop into such a memorable, empowering mantra.
Learn on for our interview with the one and solely Longoria under.
On the emotionally transformative results of magnificence
“Magnificence has a solution to rework us in the best way we really feel, not solely the best way we glance. If [you’ve] ever dramatically modified your hair color, you’re feeling like a distinct lady. [Even] if you put a purple lipstick. There’s energy in make-up, hair, and skincare that gives a girl with a lift of vitality.”
On the lasting energy of “As a result of I’m price it”
“I don’t know one other firm that has such a robust slogan. It says a lot extra than simply ‘purchase our merchandise.’ I keep in mind the primary time I mentioned it I cried on set as a result of I grew up with this empowerment slogan that meant a lot greater than magnificence merchandise. It meant belief your self, be sure you worth your self, be sure you know your price. It’s such an empowering factor to say, and L’Oréal Paris gave us all permission to say it. They mentioned you need to say it, you need to declare it.
“The tagline is a name to inspiration, a name to girls, to offer them the permission to judge every part of their lives and ensure they’re valuing themselves. This tiny slogan has a lot energy.”
On her message for youthful generations of ladies right this moment
“It’s so cliché, however you’ll be able to accomplish something. Typically girls [feel they need] permission. [So if you’re asking] ‘Ought to I? Can I? Will I? May I?’ — sure, you’ll be able to, and you’ll.”
On her feminine function fashions
“My mother and my sisters. I by no means needed to look far for function fashions. All the ladies in my household have been impartial, educated and pushed. All of the function fashions in my life have been my household [members].”
On her philanthropic endeavours
“I’ve so many. The Eva Longoria Basis is my principal charity which helps Latina girls in serving to them dwell their full potential as girls, by means of academic and entrepreneurial packages. For years in the USA, we’ve been the quickest rising demographic, which suggests we’re the long run workforce. So we have to put together this workforce for the success of the Latino neighborhood. The success of America relies on the Latino neighborhood, too.”