Connect with us

Africa

Jay-Z sells half his champagne model to LVMH – NEWPAPER24

Published

on

advertising

Jay-Z sells half his champagne model to LVMH

2021-02-23 03:38:00

advertising
LOS ANGELES – LVMH, the world’s largest luxurious items firm, stated it had agreed to purchase 50 p.c of Armand de Brignac, the champagne model owned by rapper Jay-Z.

The corporate stated the acquisition — for an undisclosed sum and made via its Moet Hennessy drinks divisionadditionally concerned a distribution deal and would kick off a partnership reflecting a “shared imaginative and prescient” between the singer and the corporate.

READ: LVMH pulls out of Tiffany deal

Jay-Z’s champagne model, identified informally as Ace of Spades, had been “a unbelievable success”, Moet Hennessy CEO Philippe Schaus stated in a joint assertion with Jay-Z.

“Armand de Brignac breaks limitations and displays up to date luxurious, whereas preserving the traditions of the Champagne terroirs,” he stated.

READ: Rapper Jay-Z invests in minority hashish ventures

Jay-Z, quoted within the assertion, stated “it’s a partnership that has felt acquainted the complete time”, including he was assured that “the sheer energy of the Moet Hennessy international distribution framework, its unparalleled portfolio power and its long-established observe document of excellence in creating luxurious manufacturers will give Armand de Brignac the business energy it must develop and flourish even additional”.

advertising

advertising

More hot News

Select Category

PAY NOW WITH PAYPAL

PAY CONTENT CONTRIBUTIONS AND BANNER ADVERTISEMENTS HERE

GET ALL NEWS FOR FREE

Get all news by mail for free, register now for free.

FREE Horoscope