L’Oréal targets each salon and at-home hair care markets with new Water Saver magnificence tech
THE DETAILS Created in partnership with environmental innovation firm Gjosa, the system presents a brand new approach to wash hair whereas decreasing water waste by as much as 80 p.c. An at-home bathe machine will launch at a later date.
In response to a press launch, the system combines ‘high-powered water-optimizing know-how with specifically designed haircare merchandise from L’Oréal Professionnel and Kérastase that stream immediately into the water stream.’
Utilizing Gjosa’s core water-optimizing know-how that applies the precept of fractioning utilized in rocket engines to water flows, water droplets collide in response to an outlined route and uniform distribution.
That is then stated to scale back their dimension and accelerates their pace, “guaranteeing each drop of water is used within the hair washing and rinsing course of whereas making shampoos, conditioners, and different therapies simpler to rinse.”
The system, which additionally consists of Cloud Cleaning, a brand new haircare expertise, in addition to information dashboard and influence reporting, is presently out there in choose L’Oréal shops in New York, and is ready for a worldwide rollout throughout 2021 and 2022.
THE WHY? Ticking each the sustainability and tech-innovation bins, L’Oréal is protecting all bases with its audience for the Water Saver system, with the at-home haircare market booming as a result of ongoing lockdown measures on account of the pandemic.
Nicolas Hieronimus, Deputy CEO, L’Oréal Group, stated, “We imagine it’s our duty at L’Oréal to do our half to protect the earth’s pure assets. Each drop of water is treasured, and our new know-how makes each drop of water rely.
“L’Oréal Water Saver represents the following section of our magnificence tech ambition—one which delivers an distinctive personalised magnificence expertise whereas embodying our dedication to sustainability in each side of our enterprise.”