Samsung unveils S21 smartphone lineup, cuts worth from final yr
Unveiled in a streamed presentation, the S21 gadget with a 6.2-inch show is out there for order at an entry worth of $800 for US prospects.
The worldwide smartphone chief additionally unveiled the 6.7 inch S21 Plus and premium S21 Extremely handsets, with a 6.8-inch show. All of the gadgets help the ultrafast 5G wi-fi networks being rolled out globally.
“We live in a mobile-first world, and with so many people working remotely and spending extra time at dwelling, we needed to ship a smartphone expertise that meets the rigorous multimedia calls for of our repeatedly altering routines,” mentioned TM Roh, head of cellular communications for Samsung Electronics.
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The transfer follows Apple’s choice to largely maintain the road on costs for its iPhone whereas providing a variety of handsets at numerous worth factors.
Samsung’s new lineup will vary as much as a $1,200 beginning worth for its Extremely S21, essentially the most feature-rich gadget within the group.
“The premium smartphone market is resetting itself,” mentioned Bob O’Donnell of Technalysis Analysis,
“We’re seeing a return to extra reasonable pricing. Firms can solely go up to now and they’re retreating to the costs they’d a number of years in the past.”
Improved digicam tech
Samsung touted its improved processors and digicam expertise and new design for the Android-powered smartphones.
“Samsung by some means discovered a method to make the slab-with-camera-cutout design extra visually fascinating than previously,” mentioned Avi Greengart, an analyst with the analysis agency Techsponential.
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The brand new handsets additionally supply edge-to-edge show to permit for a lighter gadget and automated changes for blue mild to cut back eye pressure.
Greengart mentioned the brand new smartphones “look higher in actual life than in pictures” and that “distinctive design shouldn’t be underestimated as an indicator to shoppers that the telephone is completely different and new.”
Samsung has been at or close to the highest of the smartphone market in recent times and offered an estimated 80 million handsets within the third quarter, forward of Chinese language companies Huawei and Xiaomi and US-based Apple.
The smartphone market has been roiled by the worldwide coronavirus pandemic, with the financial system in turmoil however with shoppers extra reliant on their gadgets.
Samsung’s launch, on the ultimate day of the digital-only Client Electronics Present, comes sooner than normal, in accordance with Greengart and “undercuts Samsung’s major competitor, Apple’s iPhone 12, on worth as properly.”
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“For many who usually are not worth delicate, Samsung will not be forgetting early adopters who’re prepared to pay above $1,000 for the most important and greatest,” the analyst added.
“Anybody coming from a telephone from two or three years in the past will discover the digicam, show, and battery enhancements vital sufficient to be well worth the improve.”
Samsung additionally unveiled its Galaxy Buds Professional wi-fi earbuds, in a transfer countering Apple’s Bluetooth earpieces, which pair with the brand new telephones.
The S21 Extremely will supply an elective pen to permit the gadget for use as a pill, as with the Samsung Observe handsets.
Roh mentioned the brand new earbuds, which permit for noise cancelling and amplifying of varied sounds, would supply “a one-of-a-kind audio expertise that makes even on a regular basis duties really epic.”