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SK-II launches first social retail pop-up retailer in Hainan – NEWPAPER24

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SK-II launches first social retail pop-up retailer in Hainan

2021-05-06 05:00:00

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THE WHAT? Procter & Gamble-owned SK-II has launched its first ‘Social Retail’ pop-up retailer, positioned within the Haitang Bay Obligation Free Buying Centre, Hainan, China. 

THE DETAILS The pop-up retailer is alleged to be impressed by the model’s #ChangeDestiny tagline in addition to the VS six-part animated anthology collection by SK-II Studio, which focuses on social pressures felt by ladies. 

The social retail retailer provides shoppers a cinematic expertise of the animated collection.

In line with a press launch, “By way of WeChat Mini Program, guests will be capable to transport themselves into the world of ‘VS’ with only a click on on their cell phones. They may be capable to watch the ‘VS’ movies and take part in a larger-than-life augmented actuality expertise—battling an underwater “kaiju” alongside their favourite Olympic athlete Liu Xiang as they wait in line.

SK-II can even be launching its Particular Version Collectible Pins on the retailer, which shall be given as a complimentary present to all buyers. 

THE WHY? Lively till 31st Might, the pop-up is alleged to be a part of the SK-II’s mission into ‘retail innovation and a world transformation’ in an effort to hook up with a brand new era of shoppers in search of extra significant experiences with manufacturers amidst the COVID-19 disaster. 

Sandeep Seth, Chief Govt Officer, International SK-II, stated, “Engagement within the magnificence and skincare class has typically been ‘tactile’ in nature—what you may see, contact, really feel. In these occasions of the pandemic, we wish to present our shoppers contactless, gamified expertise the place she will acquire inspiration and find out about her pores and skin in a protected but partaking method.”

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