Even probably the most well-known marques
are altering their tune about SUVs. Two years in the past, Ferrari chairman and CEO Sergio Marchionne said: “You’d need to shoot me first” when requested whether or not the Prancing Horse had plans to launch a sport utility automobile.
Final month on the North American Worldwide Auto Present in Detroit, Marchionne revealed that Ferrari would produce its first SUV by late 2019, suggesting: “It’s no matter Ferrari thinks a utility automobile ought to appear like. By definition it’s going to drive like a Ferrari.”
The Italian sports activities automotive maker is lastly leaping on the bandwagon of profitable ultraluxury SUVs. Porsche was among the many first, launching its midsize luxurious SUV Cayenne in 2002; Bentley has had its personal SUV line, Bentayga, since 2016; Lamborghini unveiled its first SUV, Urus, final December; and Rolls-Royce is predicted to launch its first SUV, Cullinan, later this yr.
Kenneth Ng, president of the Hong Kong Car Affiliation, says: “SUVs have been extraordinarily fashionable in Hong Kong in recent times for a wide range of causes, and a few luxurious vehicle manufacturers, which haven’t had SUVs of their product line, have realised they’re dropping out, so they’re catching up now.”
Outlined as a automobile with all-wheel drive for off-road functionality, tall inside packaging and cozy excessive seating, the SUV was once thought to be a household automotive. Ng says most SUVs have been beforehand made in Japan and weren’t thought of luxurious vehicles.
Nonetheless, with SUVs now the most important phase within the automotive world, luxurious automotive makers have began to grasp the potential of the market.
In line with world market researcher Euromonitor Worldwide, SUVs turned the most important automotive phase within the automotive world in 2015. “Just like the rationale of Porsche producing the Porsche Panorama – a luxurious saloon automotive with snug passenger seats and sports activities efficiency – manufacturers will supply superluxury SUVs,” Ng says.
Final month, Lamborghini’s Urus, debuted in Beijing and is scheduled to ship round September this yr. “People who find themselves shopping for our supersports vehicles normally have 5 to eight vehicles of their storage. Amongst these vehicles, there’s all the time an SUV or sedan,” says Federico Foschini, chief industrial officer and member of the Administration Board, Automobili Lamborghini. “Lots of people are ready for [the Urus] as a result of they’re in love with the model and so they can afford a Lamborghini that seats greater than two passengers.”
Referred as a “tremendous sports activities utility automobile” by the Italian supercar maker, the Urus incorporates a Four-litre V8 twin-turbo engine, accelerating from zero to 100km/h in three.6 seconds with a prime velocity of 305km/h, making it the quickest SUV available in the market. Excessive-end supplies resembling leather-based, carbon fibre and wooden are used within the inside.
People who find themselves shopping for our supersports vehicles normally have 5 to eight vehicles of their storage. Amongst these vehicles, there’s all the time an SUV or sedan
“We name it an all-round tremendous sports activities automotive as a result of it has all of the traits of a sports activities automotive in terms of design and efficiency, whileit has the traits that are distinctive to an SUV – off-road functionality, a spacious and splendid inside, spacious baggage space, and alternative for personalisation,” Foschini says.
Lamborghini believes the automotive will attain out to households and ladies who weren’t earlier than. “Feminine prospects will improve, we’re fairly positive,” Foschini says.
The Italian supercar maker has a younger buyer base – greater than 60 per cent of its prospects are aged youthful than 50. With the launch of the Urus, it’s anticipating to achieve prospects over the age of 50.
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In mid-January, British luxurious carmaker Bently launched the Bentayga V8, the third model of its luxurious SUV mannequin. Launched in 2016 because the model’s first luxurious SUV and “the most costly, most luxurious and quickest SUV on the earth”, the Bentayga, priced at HK$Four.25 million, bought 5,586 items worldwide in 2016, changing into Bentley’s best-selling mannequin of the yr.
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With a Four-litre twin-turbocharged V8 petrol engine, the brand new Bentayga accelerates from zero to 100km/h in Four.5 seconds, with a prime velocity of 290km/h. For the inside, the model used high-gloss carbon fibre for a smooth contact.
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In the identical week, Mercedes-Benz unveiled its redesigned iconic SUV, G-Class, on the North American Worldwide Auto Present. The German carmaker recorded a 14 per cent development in gross sales in 2017. Greater than a 3rd of Mercedes-Benz vehicles bought have been SUVs.
With all of the ultraluxury SUVs lined up within the coming few years, Ng believes the market, particularly Hong Kong, can be responsive to those new toys.” Hong Kong shouldn’t be in need of people who find themselves keen to put money into costly vehicles. I anticipate there can be waves of trade-ins for these ultraluxury SUVs,” he says.