The Strange tops Australia’s hottest skincare manufacturers index
THE DETAILS The Estee Lauder Firms/Deciem’s The Strange topped the checklist, with 1.4 million searches – a major lead on the subsequent most searched model, Johnson & Johnson’s Neutrogena at 158,700 searches. Foreo was ranked third with 132,700 searches, adopted by Ameliorate in fourth and Kora Organics in fifth place. In positions six to 10 respectively, Medik8, Revlon’s Elizabeth Arden, Antipodes, COSRX and freezeframe.
THE WHY? The checklist exhibits that ingredients-focused manufacturers, comparable to Medik8 and The Strange, are trending, whereas modern merchandise comparable to Foreo’s electrical facial cleaning brush have clearly piqued client curiosity.