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The Patek Philippe Nautilus 5711: The Most Coveted Watch within the World Is Going Out of Manufacturing – NEWPAPER24




The Patek Philippe Nautilus 5711: The Most Coveted Watch within the World Is Going Out of Manufacturing

2021-01-22 19:09:57

With Patek Philippe’s Nautilus 5711 watch, the Swiss model managed to do what each enterprise on earth desires of: make a product that everybody needed. The mannequin—a shapely metal watch with a dark-blue dial and easy date perform—was so coveted by collectors that the wait time to get one was rumored to be as much as 10 years. So what did Patek Philippe do? Enhance manufacturing of the $33,710 to balloon its revenue margins? Create particular editions of the piece to promote a fair wider selection? No. As an alternative, the model is doing the unthinkable and discontinuing the 5711 altogether.

The information, first reported by Hodinkee and confirmed by Patek Philippe representatives to GQ, comes as a large shock. It’s as if McDonald’s determined to cease making the Massive Mac, or Jordan determined to by no means once more launch the “Chicago” Air Jordan 1s. Grinding manufacturing to a halt to extend a watch’s shortage and worth is one factor—and it’s not as if Patek was churning these out in droves within the first place. However taking it off the board totally is one other. (Think about if you happen to’ve been patiently ready for 9 years solely to return throughout this crushing information.) As watch traits have grown extra informal over the previous decade, the 5711 has taken up the mantle as Patek’s flagship mannequin. It’s the watch more than likely to be seen on celebrities, and the piece collectors want above all others.

That the watch had grow to be so massively common may really clarify Patek’s resolution to discontinue it. Whereas Patek’s CEO Thierry Stern was glad in regards to the mannequin’s large gross sales, it’s clear the piece was by no means his favourite, and the highlight it obtained appeared to nearly irritate him. “We make about 140 completely different fashions at Patek Philippe, and the essential Ref. 5711 in metal is only one of them,” he instructed the New York Instances in 2019. “Now we have many different fashions which might be extra sophisticated and arguably extra lovely.” It’s potential Stern needed to redirect the eye to these 140 different fashions. In fact, that’s totally speculative. This can be solely step one towards introducing the same, improved-in-the-eyes-of-Patek model of the 5711.

These nonetheless hoping to get their palms on a Nautilus nonetheless have loads of choices to select from. The watch is available in nearly 30 completely different types, starting from diamond-set yellow-gold editions to chrome steel fashions with chronographs. Nonetheless, the 5711 was beloved as a result of it’s (was??) the Nautilus in its absolute purest type. The watch can be inconceivable to interchange in Patek’s catalog, and costs for the piece on the secondary market, the place the watch is already promoting for greater than double its retail worth, will now solely proceed to soar.

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