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Unilever helps South African Athlete Caster Semenya as a part of Lux marketing campaign – NEWPAPER24

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Unilever helps South African Athlete Caster Semenya as a part of Lux marketing campaign

2021-05-06 05:00:00

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THE WHAT? Unilever has thrown its assist behind South African Athlete Caster Semenya, who was banned from defending her 800-metre gold medal at this 12 months’s Olympic Video games in Tokyo, as a part of a marketing campaign for its Lux model. 

THE DETAILS Having been prohibited from competing resulting from a genetic situation often called hyperandrogenism, which implies she produces a higher-than-average degree of testosterone, Semenya is difficult the choice on the European Courtroom of Human Rights. 

As a part of the Born This Means marketing campaign for Lux, the non-public care large has created an animated character of Semenya, with the message that ladies shouldn’t be judged on how they appear or be ‘stripped of who they’re.’

Lux has additionally created a petition to overturn the World Athletics ruling.   

THE WHY The brand new marketing campaign is a part of Unilever’s wider international drive to assist ladies struggle sexist judgement whereas expressing their femininity unreservedly. 

Severine Vauleon, World VP of Lux, stated, “It pains me that ladies nonetheless consistently get judged for the way they appear and select to specific their femininity. Caster is an inspiration for ladies all over the place, to rise above the judgements of others and specific their magnificence absolutely and authentically. At Lux, we imagine that magnificence needs to be a supply of power somewhat than a supply of judgement.”

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